Google has decided to update their logo. According to their blog post they are making the change to fit with their goal to provide services across multiple platforms including the tiniest screens. I guess the serif font they were using just didn’t look that good when scaled down on a smart phone. They have now gone with a sanserif font to help the readability factor. It appears they have also changed the colors slightly as well.
In addition to the logo change, Google has indicated that they will also be updating their icons to fit with the new brand imaging changes. Google realizes that the days of the Internet being dominated by personal computers is in the past. The future belongs to small, mobile devices.
The changes are in keeping with their decision to penalize Web sites that do not well for mobile devices. On April 21st of this year, Google began adjusting their search results for those sites that were not “responsive” in scaling for mobile devices. Statistics vary, but it is evident that over 70% of Web users use mobile search when at home or work. Google is simply responding to this trend to serve up content that provides mobile users a good experience. So Google is eating their own dog food when it comes to providing site features, even the logo, that works better for small, mobile devices.