Cyber Monday, the Monday following Thanksgiving, proved to be strong despite the lackluster economy. According to comScore, Inc., Cyber Monday 2009 had online sales of $887 Million vs. $846 Million a year earlier. This represents a 5% increase since last year. The number of online buyers increased 6% to 8.7 Million and similar results have been seen for entire holiday shopping season so far.
Internet retailers are drawing in buyers through convenient shopping and great deals. According to Yahoo Search Marketing, online advertisers are beginning to master aggressive marketing campaigns that entices consumers to shop online. Online sales promotions are largely handled through paid search advertising such as Google AdWords, Yahoo Search Marketing and Microsoft AdCenter. Microsoft continues its efforts to improve its search capabilities with such innovations as the Bing.com search engine.
Savvy online marketers understand that paid search (aka pay per click) advertising works. You are in complete control of the message, keywords, bid amounts (costs) and attributes such as geographical location to help in precisely targeting your audience. The news continues to get better for advertisers as competition is starting to heat up with the announcement that Microsoft and Yahoo are joining forces in their search and online advertising technology to take on #1 Google. Yahoo and Microsoft, just this past week, have worked out the details of their partnership that is likely to be approved by government regulators in early 2010.