After years of recommending to others that they should start a business blog, I finally found the time and inclination to create one of my own. I have gone so far as creating a number of test blogs on Blogger.com and GoDaddy’s Quick Blogcast, and developing a soccer team Web site using Geeklog. I decided to go with WordPress which I think they should rename “ImPress” because of the impressive feature set, theme choices and myriad of developers contributing to this Open Source success story. I have helped others tweak their WordPress sites in the past but the latest version is incredibly powerful and has gotten a lot easier to use.
Dare I say it, “Static Web sites are going the way of the dinosaur”. I have seen the writing on the wall and traditional Web design is on its way out. Starting in 2010 I will be shifting focus completely away from static site development. Dynamic sites are far more powerful and more interesting for me as a designer. People will always need help setting things up, creating unique designs and developing solutions that fit a particular business. People are far less likely to need me to type in the content of their pages and posts. I can’t say I’ll miss that aspect of Web design since it reminds me of the old typing pools of 60’s and 70’s. For you youngins, rent an old movie like “9 to 5” starring Dolly Parton and you’ll get an inkling of what a typing pool is.
Getting back to why I started a blog… it just makes too much sense. Blogs are cheap; you can host it for free or get a low cost hosting account and garner complete control. Blogs let you express yourself and demonstrate your knowledge to your peers, clients and hopefully, future clients. Search engines love blogs due to all the fresh content and keyword rich posts and comments. Blogs fit together nicely with all your other online activities such as social networking, email, business Web sites, SEO, Paid Search advertising, analytics, etc. Blogs are easy to use.
Just because it makes a lot of sense doesn’t mean I’ll be the next Matt Drudge. That’s not my goal. My goal is to reach out to my Web design clients, social network contacts and others in order to share what I know and in turn learn from the responses I receive. If it helps business, great. If not, perhaps I can learn something and improve my writing skills 🙂